How Much Does it Cost to Promote a Song in Nigeria?
To promote a song in Nigeria, a lot is involved. It also depends on the kind of promotion you’re talking about. These are the costs for the different ways you can promote a song.
1. Online/Internet Promotion
To promote your songs or song online would cost you from N5,000 naira to N50,000 naira. If you plan on promoting the song on Google, you could spend from as little as N500 naira per day to more than N1 million naira monthly.
To promote your song on a blog, it would cost from as little as N1,500 naira monthly to N50,000 naira monthly. It depends on the popularity of the blog and the traffic it pulls. Some blogs would charge you N5,000 per day upfront. That’s N150,000 naira per month. Blogs like Naijaloaded and Tooxclusive would charge higher.
To promote your song on social media, it’s also less expensive and very effective. Social media platforms like Facebook charge about N800 naira per day to reach close to 2,000 people. The good thing about this is that you get to manage your promotion campaign, and bid what you can afford. The higher your bid, the more people your song would reach.
2. Traditional Media (TV/Radio) Promotion
To promote your song on the traditional media (Television and Radio) is much expensive. Although, this depends on the radio/TV channel. The most popular TV channels in Nigeria are Channels TV, WapTV and others.
These one charge really high even for adverts that are 15 seconds long. Last I checked, Channels TV charged more than N24,000 naira for adverts 15 seconds long.
Of you have the money, traditional media promotion would be the best option. This is also same for radio stations, but people love more to see and hear, than just hear.
3. Offline Promotion
This is usually the one 70% of musicians do. Offline promotion is one you either do yourself of pay off a company to do it for you. Your song is sold to music stores, and marketing firms help market it.
The marketing firms or promotion company can go out of way to include online promotion strategies and all other means to help you push your song, but it also depends on HOW MUCH YOU PAY, and the experience and capability of the marketing/promotion company.
The company can also go out of way to create billboards with your photo, the music name, and other things. It depends on a lot.
Bottom Line: You can spend a lot of money to promote a song in Nigeria, and this can be from N400 naira to over N10 million naira.